The rise of emotionally intelligent brands.
Information overwhelms. Ad fatigue is real. More people do everything they can to block the ever-present barrage of marketing.
This October, do not lose sight of the passion and value behind what you choose to buy. The most elegant designs from the hottest brands embrace ethical production, sustainability, and a regenerative outlook on life and the world at large.
What does it mean for a clothing or accessory brand to focus on regenerative lifestyles? This goes far beyond common green practices like using organic fabrics or minimizing the carbon footprint. The whole brand must embody sustainability and social responsibility at the same time. Let’s explore some hot options.
Patagonia Still Excels
Anyone interested in ethical clothing made with regenerative principles knows about Patagonia and its commitment to the natural world and its people. October is the perfect time to explore their new options such as their sleek Nano Puff hoody and M’s Better Sweater vest. Most of their clothing is made from recycled materials, and they’re committed to lowering energy use and pollution at every turn.
Tripulse Activewear from Sweden
Using low-impact fabrics like Tencel, local manufacturers in Europe, and limited production runs of sustainable designs, Tripulse embodies all that is good in regenerative fashion. Although not elegant or trendy based on its looks, that is not what this brand is trying to do. Instead, it focuses on usability and comfort with simple yet stylish exercise wear.
Passion Lilie – Handmade Small Batch
Regenerative fashion is not only about the provenance of the fabric or how much water and electricity is used in its production. Social responsibility, equitable trade practices, and a focus on functionality also matter. The unique Passion Lilie brand employs Indian traditional artisans who handmake a limited number of items. Choose a classic button-down men’s shirt or an elegant, organic maxi dress from their new arrivals.
No Nasties
Another Indian brand specializes in fairtrade cotton and small-batch production. No Nasties has a cute name that shows its sustainable ethics clearly. Although much of the clothing focuses on summertime styles, it is an amazing place to choose anything from comfortable, eco- and socially conscious basics to comfortable dresses, stylish ruffle blouses, and colorful jackets with roomy pockets.
Lora Gene Made to Order
Custom made, elegant pieces are manufactured in women-led factories in Bulgaria, which are focused on fair and equitable work and pay. This is a brand that knows trends but doesn’t follow them blindly and forsakes their regenerative practices. It’s a favorite among plus size women, as well, as sizes go up to 26. The newest arrivals at Lora Gene include sweeping Moor maxi skirts, cozy mohair sweaters, and uniquely painted cotton coats perfect for the cooler October weather.
Can you find other elegant and ethical fashion options for October and beyond? Yes. More brands than ever before focus on sustainable material souring, fair production practices, small-batch manufacturing, and eco-conscious activities. Whenever you find the perfect piece to add to your wardrobe, take a moment to research the brand behind the label. It’s a simple yet important way to embrace your own regenerative lifestyle.