Influence: The Psychology of Persuasion by Robert Cialdini

Persuasion isn’t manipulation – it’s psychology at scale.

‍Cialdini’s classic is more relevant than ever in the attention economy.

If you want to understand how ideas spread, why people say “yes,” or how behavior is nudged (often without us realizing), this is your field guide.

Every leader, brand, and movement is built on one core skill: influence. This book teaches you how to use it – ethically and effectively.